Africa's Business Intelligence, Published.
The editorial voice and commercial engine of Africa INSIGHTS. Authoritative analysis, independent journalism, and strategic media partnerships across the continent.
The Media and Strategy Unit is where Africa's economic story gets told with rigour, independence, and depth. Our editorial team commissions, produces, and publishes long-form analysis, executive interviews, policy commentary, and data-led features across all six Africa INSIGHTS sector verticals. Every piece of content reflects our core editorial values: analytical, authoritative, Africa-first, and accessible.
The Media and Strategy Unit is the public face and commercial engine of Africa INSIGHTS. It carries a dual mandate: producing authoritative editorial content across all six sector verticals, and commercialising the platform's media assets through advertising, brand strategy, paid editorial, and client partnerships.
Scope of Functions
- Editorial content production across all six sector verticals
- Brand strategy, identity, and communications
- Commercial partnerships, advertising, and paid editorial
- Social media and digital marketing strategy
- Event activation and pan-African forum presence
What We Produce
| Content Format | Description | Frequency |
|---|---|---|
| Long-form Analysis | 3,000 to 5,000-word deep dives into sector dynamics, policy shifts, and market intelligence | Four per vertical per month |
| Executive Interviews | In-depth conversations with CEOs, ministers, fund managers, and sector leaders | Twice monthly |
| Intelligence Briefs | Concise 600 to 1,000-word briefings on fast-moving market events | Continuous |
| Opinion and Commentary | Analytical opinion from Africa INSIGHTS editors and select senior contributors | Weekly |
| Weekly Newsletter | The Africa INSIGHTS Executive Brief newsletter, distributed to subscribers | Every week |
Six Sector Verticals
Work With Africa INSIGHTS.
Africa INSIGHTS offers a suite of commercial media products for brands, institutions, and sector organisations that want to reach Africa's most senior decision-making audience. From advertising and branded content to co-branded research and sponsored editorial, our commercial products are built on editorial integrity. Partner content is always clearly labelled, editorially appropriate, and produced to the Africa INSIGHTS standard.
Enquire About Partnerships